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frontline for cats
Launch itA $4.9M/yr market growing +55.3% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Incredible$4.9M$4.9M/yr · 657K searches
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$67.60avg listing price — sweet spot $15–$100
Growth
Good+55.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$23.42–$176.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad85%top-5 click share — a locked-up shelf
Review moat
Bad47,826.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand