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freeze dried dog treats
Launch itA $2.3M/yr market growing +3.6% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.2M searches
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.95avg listing price — sweet spot $15–$100
Price range
Great$5.42–$53.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,347.69avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand