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freeze dried cat food
Launch itA $1.3M/yr market growing +9.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.39avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Great$1.3M$1.3M/yr · 663K searches
Price range
Great$6.65–$54.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,242.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand