53
frag plugs
Worth a lookShows a thin review moat (122 avg reviews), but a small market ($45K/yr) keeps it on the watch list.
Review moat
Great122.09avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$19.39avg listing price — sweet spot $15–$100
Price range
Great$8.98–$49.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 43K searches