65
fleas
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$22.55avg listing price — sweet spot $15–$100
Growth
Great+83.7%90-day search growth — must beat 0% to launch
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Great$4.13–$54.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 36K searches
Review moat
Bad33,399.2avg incumbent reviews — the moat a new listing must climb