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flea spray for home
Launch itA $4.4M/yr market growing +97.5% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 2.2M searches
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Growth
Great+97.5%90-day search growth — must beat 0% to launch
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.58–$26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad18,835.68avg incumbent reviews — the moat a new listing must climb