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flea shampoo for dogs
Launch itA $3.7M/yr market growing +74.5% this quarter with returns at 0.9% — clears our launch bar.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.7M$3.7M/yr · 1.5M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Growth
Great+74.5%90-day search growth — must beat 0% to launch
Avg price
Great$15.29avg listing price — sweet spot $15–$100
Price range
Good$5.17–$27.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad12,647.69avg incumbent reviews — the moat a new listing must climb