60
flea comb
Launch itA $2.0M/yr market growing +62.5% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible20.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$2.0M$2.0M/yr · 1.4M searches
Growth
Great+62.5%90-day search growth — must beat 0% to launch
Price range
Okay$2.53–$26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,389.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.48avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf