75
flea and tick prevention for dogs
Launch itA $33.1M/yr market growing +61.2% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$33.1M$33.1M/yr · 9.8M searches
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Great$52.10avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$12.45–$216.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad28,034.8avg incumbent reviews — the moat a new listing must climb