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Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Great$20.55avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great$4.79–$47.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,311.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$156K$156K/yr · 81K searches