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fiber for cats
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Growth
Great+82.6%90-day search growth — must beat 0% to launch
Price range
Great$10.01–$47.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,210.72avg incumbent reviews — the moat a new listing must climb
Market size
Bad$19K$19K/yr · 17K searches