55
ferret litter
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Market size
Incredible$3.2M$3.2M/yr · 1.9M searches
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.80avg listing price — sweet spot $15–$100
Price range
Good$4.75–$29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,676.91avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand