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ferret food
Worth a lookShows low returns (0.0%), but soft demand (-5.5% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.13avg listing price — sweet spot $15–$100
Price range
Great$7.92–$54.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$911K$911K/yr · 230K searches
Review moat
Good1,188.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.5%90-day search growth — must beat 0% to launch