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feeding tongs
Skip itPrices mostly outside the sweet spot ($4.01–$9.53) — this niche doesn't clear our bar today.
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Review moat
Great434.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$110K$110K/yr · 128K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.91avg listing price — sweet spot $15–$100
Price range
Bad$4.01–$9.53cheapest to priciest tracked listing — scored on the share inside $15–$100