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farriers formula double strength
Worth a lookShows searches that convert (19.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$95.30avg listing price — sweet spot $15–$100
Review moat
Good503.8avg incumbent reviews — the moat a new listing must climb
Market size
Good$507K$507K/yr · 28K searches
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Price range
Good$45.29–$146.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand