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eye envy tear stain remover for dogs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$21.10avg listing price — sweet spot $15–$100
Price range
Great$13.56–$32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,087.18avg incumbent reviews — the moat a new listing must climb
Market size
Okay$138K$138K/yr · 60K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand