35
expandable cat carrier
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.26avg listing price — sweet spot $15–$100
Price range
Incredible$23.67–$63.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$198K$198K/yr · 158K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,594.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Returns
Bad8.6%return rate — above 6% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand