35
ewok dog costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Avg price
Incredible$34.52avg listing price — sweet spot $15–$100
Price range
Great$7.37–$54.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good873.67avg incumbent reviews — the moat a new listing must climb
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 64K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad14.9%return rate — above 6% kills the launch gate