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emt gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$24.47avg listing price — sweet spot $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Price range
Great$6.14–$92.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,896.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$120K$120K/yr · 44K searches
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand