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emotional support dog vest
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Great$20.60avg listing price — sweet spot $15–$100
Price range
Good$6.05–$36.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Bad6,173.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 511K searches
Returns
Bad8.3%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale