50
els pet
Worth a lookShows low returns (0.6%), but soft demand (-18.1% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Avg price
Good$108.34avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,085.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$251K$251K/yr · 40K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$8.39–$289.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch