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eggshell powder
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Price range
Great$9.47–$32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,165.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$395K$395K/yr · 169K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf