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easter cat toys
Skip itSoft demand (-87.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.42–$28.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Review moat
Okay3,372.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$27K$27K/yr · 52K searches
Growth
Bad-87.5%90-day search growth — must beat 0% to launch