56
ear clear for dogs
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.0%return rate — above 6% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.83avg listing price — sweet spot $15–$100
Price range
Great$7.93–$38.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good585avg incumbent reviews — the moat a new listing must climb
Market size
Good$364K$364K/yr · 230K searches
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf