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durasole for horses
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Price range
Great$14.49–$41.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Review moat
Good603.17avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 40K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand