66
duck jerky dog treats
Launch itA $1.4M/yr market growing +9.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.30avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 472K searches
Price range
Great$6.01–$50.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,147avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality