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duck house
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great312.67avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$115.22avg listing price — sweet spot $15–$100
Growth
Good+45.2%90-day search growth — must beat 0% to launch
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 6% kills the launch gate
Market size
Okay$182K$182K/yr · 247K searches
Price range
Okay$7.56–$295.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale