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51

duck and sweet potato dog treats

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Market size 54Growth 28Conversion 95Competition 17Returns 100Price range 57Avg price 78Brand share 36Review moat 46Quality gap 40

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.04

avg listing price — sweet spot $15–$100

Price range

Good$5.98–$27.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$375K

$375K/yr · 188K searches

Review moat

Okay1,911.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf