47
double bird cage
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Review moat
Great425.02avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 6% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Good$160.22avg listing price — sweet spot $15–$100
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 78K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.03–$1589.33cheapest to priciest tracked listing — scored on the share inside $15–$100