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door strap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 6% kills the launch gate
Avg price
Good$13.88avg listing price — sweet spot $15–$100
Price range
Okay$8.93–$20.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,897.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 41K searches
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand