45
donut dog toy
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,722.58avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.49avg listing price — sweet spot $15–$100
Price range
Bad$4.96–$18.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 79K searches