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dog yogurt
Skip itSoft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.13avg listing price — sweet spot $15–$100
Price range
Good$4.60–$27.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,118.68avg incumbent reviews — the moat a new listing must climb
Market size
Okay$168K$168K/yr · 81K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-10.5%90-day search growth — must beat 0% to launch