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dog wound care
Launch itA $2.5M/yr market growing +27.9% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$2.5M$2.5M/yr · 828K searches
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$8.47–$35.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad9,285.62avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand