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dog turkey costume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great255.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.22avg listing price — sweet spot $15–$100
Price range
Good$12.61–$17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$34K$34K/yr · 131K searches
Returns
Bad11.6%return rate — above 6% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand