69
dog toothpaste mint
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Great$4.21–$66.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Market size
Good$606K$606K/yr · 435K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,865.13avg incumbent reviews — the moat a new listing must climb