73
dog stake
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$19.48avg listing price — sweet spot $15–$100
Price range
Great$5.71–$58.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good551.39avg incumbent reviews — the moat a new listing must climb
Growth
Good+55.9%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 6% kills the launch gate
Market size
Good$573K$573K/yr · 420K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality