61
dog shampoo for allergies and itching
Launch itA $2.6M/yr market growing +13.8% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Incredible$2.6M$2.6M/yr · 1.1M searches
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Great$6.74–$42.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad16,740.16avg incumbent reviews — the moat a new listing must climb