65
dog run
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 6% kills the launch gate
Review moat
Great197.16avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Market size
Good$480K$480K/yr · 230K searches
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Avg price
Okay$227.07avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$101.77–$413.34cheapest to priciest tracked listing — scored on the share inside $15–$100