60
dog rash treatment
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$4.75–$39.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$282K$282K/yr · 201K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Review moat
Bad12,548.8avg incumbent reviews — the moat a new listing must climb