43
dog qtips
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Market size
Okay$127K$127K/yr · 100K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.57–$18.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,172.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality