40
dog pig costume
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Great240.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$15.84avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Price range
Good$5.93–$25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad$0$0/yr · 70K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad17.6%return rate — above 6% kills the launch gate