49
dog mat
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$18.09avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 6% kills the launch gate
Price range
Good$6.05–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,923.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$48K$48K/yr · 131K searches