51
dog leave in conditioner
Worth a lookShows low returns (0.9%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$13.02avg listing price — sweet spot $15–$100
Price range
Good$5.92–$24.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$186K$186K/yr · 182K searches
Review moat
Bad4,272.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch