13
dog halloween sweater
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Review moat
Good1,085.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 96K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad12.0%return rate — above 6% kills the launch gate
Price range
Bad$11.19–$14.12cheapest to priciest tracked listing — scored on the share inside $15–$100