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dog frisbee
Launch itA $1.5M/yr market growing +30.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great$1.5M$1.5M/yr · 961K searches
Price range
Good$5.87–$27.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.85avg listing price — sweet spot $15–$100
Growth
Good+30.3%90-day search growth — must beat 0% to launch
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad11,944.48avg incumbent reviews — the moat a new listing must climb