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dog football
Worth a lookShows low returns (1.1%), but soft demand (-1.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.47avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.76–$24.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,949.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$231K$231K/yr · 218K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-1.6%90-day search growth — must beat 0% to launch