48
dog food can covers lids
Skip itPrices mostly outside the sweet spot ($2.13–$13.37) — this niche doesn't clear our bar today.
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Market size
Good$704K$704K/yr · 623K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,503.61avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$6.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$2.13–$13.37cheapest to priciest tracked listing — scored on the share inside $15–$100