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dog eye wash
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Market size
Good$423K$423K/yr · 213K searches
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.06avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,373.29avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.79–$16.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf