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dog eye comb
Skip itPrices mostly outside the sweet spot ($4.29–$11.75) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Review moat
Okay2,969.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$161K$161K/yr · 132K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad$4.29–$11.75cheapest to priciest tracked listing — scored on the share inside $15–$100