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dog ear flush
Worth a lookShows searches that convert (22.5% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Conversion
Incredible22.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$31.41avg listing price — sweet spot $15–$100
Price range
Incredible$20.90–$40.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.6M$1.6M/yr · 223K searches
Review moat
Okay1,625avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand